In recent years, the growth of the e-commerce has been fluctuating due to several reasons. Years before the pandemic saw slow growth for the industry but this growth rose as high as 45% due to the closure of traditional shopping means.
The post-pandemic growth is expected to remain at a steady pace of 17%. By 2025, purchases through e-commerce are expected to accelerate at a healthy clip, reaching nearly 24% of total retail sales.
This therefore will open more doors of opportunities to e-commerce platform operators. Despite its high prospect, e-commerce has not been given due attention in comparison to orthodox platforms. Here we will discuss e-commerce trends for 2022 and how you can improve your business with them.
1. Supply Chain Will Remain The Same, But You Must Have A Fallback Plan
The supply chain has been falling short of the required standards in recent years and this is one of the biggest challenges faced by most merchants, because customers would always expect their orders to be fulfilled in time.
Many companies have had to establish courier systems to ensure quick delivery of their products. As reliable as this may be it can most times be too expensive to manage thereby costing you more. Many companies are now starting to see good reasons to have affiliation with one or multiple courier service companies.
Before you choose a courier company, you must ensure the following conditions are met:
- The company is reliable and would not tamper with the product.
- That their terms of services are inline with your return polices if you have any.
- That they will always meet up with the set delivery date registered with the buy.
- That they have a system that is hassles free for the customers.
- And that they will represent your brand with utmost professionalism
2. The Completion Is Strong , You Must Have A Good Marketing Strategy
To stand out in this fiercely competitive terrain, brands must commit significant advertising resources, skills and effort. Unfortunately, many sellers, including leading and established brands, view e-commerce and online marketplaces as cost centers, not revenue centers—and don’t make the strategic investment that is needed to win on these critical channels.
Managing hundreds of thousands of dollars in third-party online storefront operations and ad spend requires a high level of skill, but executive attention is often more focused on brick-and-mortar presence or their own online storefront. Reaching consumers on Amazon, for instance, is incredibly complex and nuanced. Brands and marketers must understand how Amazon’s ranking algorithm works. They must understand, for example, how the algorithm controls what products are elevated in search results, promotes listings that will most likely convert visitors into sales and boosts brands and listings that are priced competitively.
Additionally, they need to know how Amazon prioritizes brands that deliver quickly and have good reviews. Other strategies for savvy marketers include finding ways to compete on keyword search terms and win against competitors in search listings and display and video ad boxes. By implementing ad strategies that siphon shoppers to their brand when they’re on the cusp of purchasing a competing product, brands will be better positioned to close the final sale. Only with this level of understanding can brands develop a focused strategy that will help increase their online sales.
3. Online Storefronts Must Bring Their “A” Game
“If you build it, they will come.” Unfortunately, not. To grab their share of online spend, brands must optimize their online storefronts and product listings. A merchant’s storefront is the face of the brand, after all. Unprofessional product images, incomplete or uncompelling content and only a handful of product reviews can deter shoppers—if they find the listing at all.
Instead, brand marketers must develop a thoughtful and calculated sales and marketing strategy that incorporates A+ content and high-design standards that tells the brand’s story, targets the customer’s pain points, is optimized for mobile, is rich with positive reviews and delivers the best possible customer experience.
Online shoppers expect a full brand experience when making their decisions—and brands that don’t deliver could lose to those that do.
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