We understand that, especially if you’re a small business owner or an all-in-one digital marketer, piloting the social media jet can feel like carrying the weight of the planet. You might have read various articles before this one on how to create engaging social media content, weather this is the case or not, we hope that these tips give you greater confidence in engaging your audience, making your business stand out, and making the world a little simpler to handle.
Table of Contents
1. Telling Stories is One of the Most Important Skills to Have
People are drawn to stories, particularly those that move them.
It’s simple to tell someone how wonderful your business or product is. Instead, set a goal for yourself to demonstrate the product in action. Create a relatable character who will relate with your audience, then reveal their dilemma and show readers how the character resolved it.
All social media channels can be used to convey stories, albeit some are more effective than others. Longer stories can be told on platforms like Facebook and Instagram, although Twitter has a stricter character limit.
Oneika Raymond, an Emmy winner, is a superb example of social storytelling. She has gone to 120 countries and is a world travel influencer and on-camera host.
Her experiences as a Black female entrepreneur, mother, and world traveler inspire others to view the world outside their comfort zones in this piece, as well as many others.
Raymond’s narrative resonates with other mothers and female entrepreneurs, and she sells herself—her brand—as a traveler. To help develop that true connection, the photographs reflect what her life is like.
She employs four components of narrative in many of her Facebook and Instagram postings.
These five points are discussed in length by Single Grain, who maintains that storytelling is a message conveyed through the medium of a tale. What exactly are they?
- Pick a likable character.
- Present the most important elements first.
- Make a disagreement.
- Tell a narrative that the audience will enjoy.
- Create a genuine narrative.
These five aspects might be a wonderful place to start when it comes to reaching out to your target audience in various ways.
2. Be Sure Your Post Is Relevant
Consumers love reading content that is relevant to them personally, whether it is humorous, sad, furious, or realistic.
Memes are popular because they draw people’s attention to things that irritate, amuse, or make them grateful to be alive.
3. Exploit User-Generated Content (UGC)
Allow your consumers to develop content for you when you’re having trouble or simply don’t have the time. To encourage user-generated content, create a social media challenge or contest (UGC).
Customers possessing an iPhone 13 or iPhone 13 Max were challenged to capture images utilizing the macro function and submit them on Instagram with the hashtags #shotonaniPhone or #iPhonemacrochallenge.
After a nearly month-long contest, a team of Apple employees and professional photographers selected the finest entries and presented them across their platforms. Apple has received approximately 60,000 posts as a result of the challenge. Even though the contest is over, customers are still sharing their images.
You might start by holding a contest similar to Apple’s, or you could urge users to be more imaginative. Request that they send videos of themselves unboxing the product, participate in a design remix competition that features the product, or snap images of themselves using the product.
4. Share Clients Reviews
Small businesses seek for positive feedback since it puts them at the top of web searches. Reviews and testimonials can have an impact on a brand’s reputation and aid in the development of trust among potential customers.
In fact, a review or testimonial influences 67 percent of customers’ purchasing decisions. As a result, posting good testimonials on social media is an excellent strategy.
5. Share Other Brands' Contents
You don’t have to develop all of your own social media material. Sharing articles or posts from other brands is a successful social media strategy. Articles from other brands can be useful to your audience if they are relevant to your business and are not from competitors.
It also gives your audience a break from your brand, preventing them from becoming bored with your material.
6. Share "Behind The Scene" Videos
Some customers find it fascinating to see how objects or people work behind the scenes.
Use your strengths to your advantage, whether it’s how quickly you pack an order, how you build a positive work atmosphere, or how you generate ideas.
You may have noticed this trend recently on Instagram whereby small business owners, for example, may film themselves packing an order or demonstrating how to make their product or the procedures of their services.
7. Make eye-catching graphics
We are a visual species. Images and movies are processed 60,000 times faster by the brain than text.
Switch it up with some attractive branded visuals when organizing your social media material.
To create visuals that communicate to your audience, you don’t need to be a designer. PicMonkey and other web-based tools make it possible and simple.
PicMonkey has a number of templates to assist you in creating Instagram, Facebook, Twitter, LinkedIn, and Pinterest postings.
All you have to do now is pick a template and get started.
8. Make Proper Use of Hashtags
Too many hashtags, or hashtags that aren’t relevant, might reduce engagement and cause social media content plan to be disrupted.
Hashtags are designed to assist you in reaching out to individuals on social media. However, if you choose hashtags that no one follows or hashtags that have nothing to do with your content, you may not be reaching the largest possible audience.
Here are some pointers on how to use hashtags effectively:
- Do your homework.
Choose hashtags that have a lot of and a little bit of competition. - Keep them simple and succinct.
- Double-check that hashtags are spelled correctly.
- When possible, use trending hashtags.
- Use a limited number of hashtags—this varies each platform, but in general, fewer is more.
Make use of your company’s hashtags.
Using the appropriate hashtags is crucial to your social media campaign. Use a spreadsheet to keep track of the hashtags that are most appropriate for your brand.
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