COVID-19 lockdown has made many customers who started purchasing online become regular online shoppers. With some basic strategy and marketing tactics, you can take advantage of this trend; hence find ways to boost sales for your online shop and increase customer loyalty.
There are many ideas on our list to choose from, so pick a couple that would work best for your company and get started.
1. Recognize your intended audience
You must understand your clients in order to make the best decisions about your products and marketing efforts. When you have a physical business, you can have face-to-face talks with your consumers to learn what they like. You must take proactive actions to learn about your clients when they are online.
You may identify purchasing habits and preferences by employing analytics tools in your online business and POS system. While nothing can replace a face-to-face discussion, you still have plenty of opportunity to learn about your consumers through email, online chat, and phone calls.
2. Learn how customers locate your store using analytics
You want to make the most of your time and marketing resources. You may better focus your marketing efforts by using analytics tools like Google Analytics to investigate how customers who make purchases locate your store. For example, if a blog article about healthy eating drives a lot of traffic to your cookware business, you should publish more material on that topic. If Facebook ads account for nearly all of your sales, it may be worthwhile to increase your advertising budget.
3. Discover your unique selling point
What do you bring to the table that no one else can? What’s the backstory to your business, your products, and yourself?
Once you’ve figured out what sets you apart, it’s time to shout it from the virtual rooftops. You can use it in your tagline, prominently display it on your home page, announce it in social media ads, and emphasize it in email marketing. People will come to your online store and, more crucially, buy your things if you build your marketing campaigns and efforts around your unique selling offer.
4. Simplify the process of shopping on your platform
Customers should be able to find and purchase what they’re looking for as quickly as possible. If your analytics suggest that a large number of people are viewing your site but not purchasing, it’s possible that your user experience is to blame.
Enlist friends and family members who represent your target demographic and observe them while they search for and purchase things from your online store. Look for areas where they have difficulty or make mistakes. The search feature, product navigation, and checkout are all common areas to improve.
5. Concentrate on service delivery
Customers appreciate excellent service. According to a Zendesk survey, 84 percent of respondents said customer service is a major consideration when making a purchase. Create a contact page on your website that explains how to get in touch with you. Include your phone number, email address, and, if applicable, a chat link. Add a FAQ page to your website to help users find answers quickly.
Most key, respond quickly when customers contact you. Because in-person conversations are uncommon with online stores, take advantage of the opportunity to strengthen your relationship.
6. Include a chat feature on your website
Since the outbreak of the COVID-19 virus, more customers have begun to contact with businesses via chat. If your website doesn’t already have one, add one and monitor it throughout the day.
Because you can’t be at your computer all day, include an autoresponder to notify consumers when you’ll be back. You can also employ Virtual Agent Technology (VAT), which is a website plug-in that instantly answers consumers’ common and basic questions.
7. Make the checkout procedure simple
While the checkout procedure is an important element of the user experience, it is also a major stumbling block for many sales and demands special attention. Allow customers to check out without having to fill out lengthy paperwork. To avoid overwhelming the customer with buyer information fields, divide the checkout into many pages or an extending page. Keep your text short and sweet. Use common buttons and language, such as the “Buy” button and the shopping cart icon.
8. Choose the best ecommerce platform for your business
Customers can quickly navigate your site if you use a platform with a straightforward approach and administration tools. Then you may focus on building your business rather than expanding your store.
If you don’t know which platform to choose, you can contact us or use the WhatsApp chat button to get an a simple to use and powerful e-commerce website
9. SEO is very important
Customers can see your kiosk or storefront in a physical store and walk right in. With an internet store, though, you must assist customers in finding you. You should focus on boosting your search engine rating for terms that your clients use to find your company. According to a 2019 Statista report, search accounted for 65 percent of all eCommerce sessions.
10. Creating Content Can Go A long Way
When people have a question, they search for an answer on Google. You may use SEO to help people locate your eCommerce store by providing content that is entertaining and relevant to your clients. Instead of writing about your products, focus on common problems or applications. Write about entertaining games to play with your dog or how to aid dogs with separation anxiety if you offer dog toys. Because search engines favor pages with constant content, make it a point to publish fresh pieces on a regular basis.
11. Place customers testimonials/reviews on product pages
While allowing customers to leave both positive and negative comments about your products on your page may seem intimidating, adding customer reviews can help you sell more. According to Moz, internet reviews affect 67 percent of customers. If a product routinely receives negative feedback, it’s a warning that you should either address the problems or abandon it. Allow consumers to submit both a star rating and a comment when adding reviews. Allow customers to leave reviews as easily as possible. Even better, choose an eCommerce platform that includes the feature.
12. Make your website responsive
With one in every four customers making purchases on a mobile device, your online store should be simple to navigate and purchase from. Use a responsive eCommerce platform, which means it can render websites properly on mobile devices. Customers can purchase things using any device they have in their hands, at any moment that suits them.
Get in touch with us to get a responsive ecommerce website design for your business
13. Use high-resolution images to highlight your products
Photos are important. Invest in a professional photographer if necessary to capture high-quality images of your products’ attributes. Make sure the photographs accurately portray the products, as 22% of online purchase returns occur when the item does not match the photo. If you can’t afford to employ a professional, follow these guidelines for taking attractive product shots. Post more than one product image. According to Salsify, 60 percent of digital buyers in the require an average of three to four photos while shopping online.
14.Use email marketing to communicate with customers
Email marketing may appear to be outdated, yet it is still effective. You can simply communicate sales, new goods, and suggestions with your consumers if you use an eCommerce platform that harvests email addresses automatically. You may also acquire more email addresses by providing a subscription option or a discount coupon on your blog. Consider starting an email newsletter to keep in touch with your customers on a regular basis.
15. Keep shipping costs as low as possible
With so many huge companies providing free delivery, customers frequently overlook shipping costs until they reach the checkout page. According to the Baymard Institute, 50 percent of American shoppers abandon things in their cart due to additional expenditures such as shipping. Build delivery expenses into your products as much as possible so you may provide free shipping. If it isn’t possible, consider providing free shipping with a minimum order or a fixed shipping charge up front.
16. Actively engage followers on social media.
You can help new customers find your store and establish loyalty with current customers by continuously providing material on social media that is relevant to your target audience. According to Hootsuite, public social feeds still account for 52 percent of all online brand discovery. Share high-resolution images of your products or videos of them in use on Instagram. After all, 92 percent of Instagram users claim to have followed a business, visited a website, or purchased a product after seeing it on the platform.